Content marketing is one of the easiest ways to get new people on board with your brand. It targets specific audiences and is perfect for a small business that is looking to reach more clientele.
In recent years, content marketing has been said to be one of the main causes of business success. In fact, research has shown that content marketing can lead to an estimated 40% increase in revenue. At this point, it’s almost required for businesses. Edgy Labs now says that there are a few content marketing trends for 2018 that businesses would be lost without.
First, Edgy Labs says it’s crucial to have longer content on your blogs and sites. Each day, people go online to find the answers to their problems. They hope to find detailed information that can help them solve the problem. If your post in under 500 words, you’re not going to get a lot of web traffic. Aim for 500 words or more, but try posting anything that is up in the thousands in terms of word count.
According to a survey from Orbitmedia, the average number of words in posts are 1,142. Each year, bloggers and business owners are trying to post more longer-formed content rather than something that is short and sweet. The bigger posts will attract more customers and help businesses gain more success.
Edgy Labs also says that it’s important to work with influencers if possible. These are people that will talk about your brand and product on their own social media platforms. Ultimately, this helps you gain more customers and more followers. You will usually pay these influencers in money or in a product, but if the influencer talks about the product enough, it doesn’t mean that the advertising will be done once the payment has been received. Once it’s on their social media platform, their followers will see it for years to come.
While it may seem like you should get as much content out there as possible, it’s not always the best idea to do that and sacrifice quality. In 2018, quality content is going to be more important than how many posts are going up each day, week, or month. Focus on what you’re saying and putting out there for the world to see. Make sure you’re addressing the who, what, when, where, and why in all of your posts. This will ensure that your readers are getting the information that they need.
Is your current content marketing plan lining up with these trends? If not, they should be.