Facebook Launches New Community Boost Tour to Train Small Businesses

Facebook Launches New Community Boost Tour to Train Small Businesses

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According to the BizBuySell.com Insight Report, 7,842 business owners sold their businesses in 2016. Often, businesses are sold because they are performing well and the owner is receiving lucrative offers; however, some small businesses are sold when the owner is struggling to stay afloat.

In order to help small businesses adjust to the digital age, the social media giant Facebook is attempting to make a change.

Facebook recently announced the launch of their Community Boost Tour, which will stop at 30 cities across the United States. The Community Boost tour will offer digital training and an advocacy program.

Inc.com reports that Facebook released a statement regarding the new program.

“Facebook will work with local organizations to provide digital skills and training for people in need of work,” the statement said, “to advise entrepreneurs how to get started and to help existing local businesses and nonprofits get the most out of the internet.”

Facebook says that a survey was conducted and the findings showed that a third of small to medium-sized businesses grew their business using the social media platform. It also said that 42% of those businesses saw growth in their hiring since joining Facebook.

Today, businesses of all sizes and in all industries have a Facebook page, so it’s difficult to judge the merit of those statistics. However, as the largest and most influential social media platform in the world, a savvy business owner can use Facebook to their advantage. And according to Facebook, small, minority-owned businesses are especially likely to benefit from an active presence on Facebook.

“Businesses run by African Americans, Latinos, veterans and those with a disability are twice as likely to say that their business was built on Facebook, and one and a half times more likely to say they’ve hired more people since joining the platform.”

The first stops for this tour will be in St. Louis, Missouri, Houston, Texas, Des Moines, Iowa, Albuquerque, New Mexico, and Greensville, South Carolina. The company has not yet revealed the additional cities.

In addition to the Facebook Community Boost Tour, owner and founder Mark Zuckerberg has been traveling the country speaking to community leaders. Many political observers believe tours like these are the groundwork for a potential presidential run for Zuckerberg in 2020.