With more and more businesses turning to the internet to sell their products, it is actually projected that all retail ecommerce sales in the United States will hit a high of $485.27 billion in 2021.
With so much to look forward to before then in terms of ecommerce, there’s still so much we can expect to occur just within the next year. In fact, 2018 is shaping up to be a fairly impactful year, and there are three current trends that will evolve into something much greater during that time.
For major companies, and even small businesses, it’s fairly common to have an app for their store. Companies like Sephora, Target, and Wegmans all have their own apps that customers can access for easy shopping and other special features that wouldn’t be available just by going to the brick-and-mortar store. Multichannel Merchant says that customers spend 86% of their time on an app as opposed to on the company’s mobile site itself. If someone is willing to take the time to go to their carrier’s app store and download the app, chances are they’re going to be willing to make a purchase using that app.
Not only is ecommerce constantly on the rise, but so is the use of mobile phones to make purchases. Just like buying something through an app, people are making purchases using their cell phones instead of using their computers or going into the store. Mobile devices currently make up 19% of purchases made in the United States. However, according to an Invesp report, the number is expected to rise to 27% by the end of 2018.
Business to Business (B2B) ecommerce sales are expected to boom in 2018. By 2020, total B2B sales are expected to reach $1 trillion. For those focusing on B2B, quoting customers and bulk shipping will grow as top priorities during the upcoming year. The purchasing process will essentially streamline.
These trends will help to propel the future of ecommerce further and further as the year 2018 goes on. However, this makes it clear that companies should no longer just rely on in-store purchases.