While the craft beer market is worth $19.6 billion nationwide, an Ohio brewery has come up with a priceless way to package their rare craft beer. It involves a squirrel, a taxidermist named Simon the Stuffer, and a whole lot of laughs.
Columbus Ohio-based brewery BrewDog has recently released its limited edition brew, which puts rivals to shame. The End of History is making its debut for the first time in six years, but this time, the packaging is a little different.
Interested? All a beer lover has to do is to drop $20,000 on the beer, pick out a squirrel you’d like taxidermied, and then enjoy your brew. Oh, and for that price, you’ll get an equity stake in the up and coming BrewDog business.
This creative plan is all a part of BrewDog’s scheme to raise $50 million dollars in order to build a new brewery in their hometown of Columbus, OH, and smaller brewpubs around the city. They’ve launched a crowdfunding fundraiser, which asks beer lovers nationwide to donate money in exchange for a taste of their specialty beer.
BrewDog decided to create The End of History because Ohio recently lifted its alcohol by volume limit on beers, which means the brewery could create a craft beer without worrying about its potency. Once BrewDog announced The End of History was to be brewed at their new facility, investors came pouring in.
“We’ve definitely seen a boost in the number of Equity Punk shareholders coming on board since we announced that the first beer we will be brewing in our U.S. brewery will be The End of History,” James Watt, co-founded of Brew Dog explains to Times Money. “Craft beer lovers in America have shown that they want to join us on the crazy ride that lies ahead. We wouldn’t have a US brewery without our investors, and we want to celebrate by giving them access to something extra exclusive that you just can’t get your hands on any other way.”
So why the squirrel? The answer is straightforward — Watt simply liked taxidermy and wanted to make the bottle as distinctive as possible. Hence, the partnership with Simon, BrewDog’s taxidermy specialist.
This begs the question, does Simon the Stuffer get a complimentary bottle?